About EPM

Every Play Marketing is a space where I dig into everything sports marketing. The culture, strategy and creativity shaping the industry, but also the good, the bad, and everything in between.

I'll sometimes draw from my experience in strategic marketing outside sport, sometimes from being a fan, and sometimes from something completely unrelated that somehow connects back to it anyway.

I'm not writing as a self-proclaimed expert looking down on it all. I'm writing from the middle of it. Curious, learning, and asking questions I don't already know the answers to.

My aim isn't to land the "right take" every time. I'd rather think out loud and follow my curiosity wherever it leads in this space. This site is me giving that curiosity a proper home. That's why I'm writing here.

If you're interested in this side of sport, the culture, the creativity, the ideas behind it, then welcome in. Let's get into it.

A bit about me

I've worked in marketing professionally across agencies, financial services and the public sector for over 7 years. But sport came first. I've been part of it since I was a kid, playing and competing from a young age, and watching from an even younger one. My interest widened further after discovering international sport over 15 years ago, and it hasn't slowed down since.

Somewhere between playing badly and watching obsessively, marketing crept in as one more thing to think about.